Cannes Couture: The Art of the Red Carpet
As the Cannes Film Festival prepares to welcome the global elite to the French Riviera, the real work is happening behind the scenes in the garment bags of Hollywood’s top stylists. Maryam Malakpour, the creative force behind Halle Berry’s stunning juror looks for the 2025 festival, recently opened up about the intense logistical planning required to navigate the Croisette in style.
For a high-profile juror like Berry, the wardrobe is not just about fashion; it is about storytelling. Malakpour emphasizes that the goal is to curate a visual narrative that respects the gravity of the film industry while maintaining an effortless, breezy aesthetic suited for the Mediterranean climate. The process involves months of collaboration, dozens of fittings, and a meticulous selection of pieces that can withstand the glare of international paparazzi and the long hours of film screenings.
The Logistics of Luxury
Packing for Cannes is a logistical challenge that differs significantly from a standard red-carpet event. Because the festival spans several days, stylists must account for a variety of environments, from daytime press junkets to high-stakes evening premieres. Malakpour suggests that the key to a successful festival wardrobe is versatility. She advises clients to prioritize fabrics that travel well and silhouettes that allow for movement, noting that comfort is often the hidden secret to looking confident on camera.
Beyond the gown, the focus has shifted toward a more curated approach. Rather than over-packing, Malakpour advocates for a “capsule” strategy—selecting core pieces that can be mixed and matched to create different looks. This approach reflects a broader shift in the fashion industry toward intentionality. By focusing on quality over quantity, stylists ensure that their clients remain polished without appearing overwhelmed by the sheer volume of their luggage.
The pressure of the Croisette is immense, as every attendee is essentially auditioning for the next major fashion endorsement or film project. Malakpour’s advice for those attending the festival is to stay true to one’s personal brand. While trends come and go, the most memorable looks are those that feel authentic to the wearer. Whether it is a classic tailored suit for a morning panel or a dramatic evening gown, the garment must serve the individual, not the other way around.
As the festival kicks off, the world will once again turn its eyes to the red carpet. While the films are the primary focus, the fashion serves as the cultural backdrop, setting the tone for the industry’s annual celebration. For Malakpour, the success of a look is ultimately measured by how it makes the client feel, proving that even in the world of high-stakes couture, a sense of self-assurance is the most valuable accessory one can wear.
